Contestants have had to pose with reptiles, underwater or suspended 150 feet in the air. Everything from personal style - watch April accessorize a little black dress - to a girl's ability to change quickly backstage is critiqued. Fourteen young women compete for a modeling contract. The series is equal parts 'American Idol' and 'Real World' (the contestants all share a New York loft) with a dash of 'Fear Factor' thrown into the mix. 'It has definitely done for us what 'Survivor' did for CBS,' Ms. Banks a water-cooler name on a par with Donald Trump or the Osbornes, the show continues to build. 14 million), and they have yet to make Ms. Although its numbers are not 'Apprentice' numbers (3.6 million viewers vs. The show, broadcast on Wednesdays, is credited with breathing life into a network primarily known for 'Star Trek' spinoffs and mediocre comedies like 'One on One.' Among coveted viewers 18 to 34 'Top Model' is the best performing show in UPN's 10-year history, said Dawn Ostroff, the network's entertainment president. Most visibly she has begun her third season as the host of 'America's Next Top Model,' a hit reality series on UPN that she created. She has signed a deal to become host of a daytime talk show, is developing a half-hour sitcom and is recording an album.

At 30, when most of her peers - Linda! Naomi! Kate! - have largely stepped back from the limelight, Ms. Banks is eager to prove that she's more than a bodacious body pushing a line of mall-based lingerie. Banks, a onetime catwalk superstar who ascended to model heaven posing for Victoria's Secret campaigns. This is what the public has come to expect of Ms.

'Delight me, dazzle me, excite me,' she purred. Banks, who moments earlier had worn a crimson thong and a matching push-up number, was delivering lines to the camera. Her low-rise jeans were strategically unbuttoned, her famed bosom was nestled into a $10 million bra made of diamonds, and Ms. MILES away from the orchestrated spectacle that was New York Fashion Week this month, Tyra Banks was tucked away in a mansion in Mahwah, N.J., making a commercial for Victoria's Secret.

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